论文信息 - Chances and Marketing: On-line Conversation Analysis for Creative Scenario Discussion

Chances and Marketing: On-line Conversation Analysis for Creative Scenario Discussion

Creativity protocols and methodologies tend to be time consuming if applied manually. This paper presents how innovation support technologies can be applied to collaborative scenario creation and discussion. The fusion of change discovery, genetics algorithms, and computersupported collaborative tools, allow a group of participants in a creative processes to have a pervasive access to reflection feedback about the scenario to be analyzed in real time. The work summarized in this paper introduces such innovation support technologies, as well as it summarizes a first marketing research workshop powered by such technologies.

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