Delineating Topic and Discussant Transitions in Online Collaborative Environments

In this paper, we propose some methodologies for delineating topic and discussant transitions in online collaborative environments, more precisely, focus group discussions for product conceptualization. First, we propose KEE (Key Elements Extraction) algorithm, an algorithm for simultaneously finding key terms and key persons in a discussion. Based on KEE algorithm, we propose approaches for analyzing two important factors of discussions: discussion dynamics and emerging social networks. Examining our approaches using actual network-based discussion data generated by real focus groups in a marketing environment, we report interesting results that demonstrate how our approaches could effectively discover knowledge in the discussions.